Using Technology While Still Remaining Personal

The amount of technology we have at our fingertips today is incredible.  You can interact with thousands of people in an instant, send information all over the globe, or get lost for hours flinging tiny birds at tiny pigs.  Almost overnight it seems as if the world has shrunk, as we can easily access anything we need instantly. As a business owner, you constantly want to be evaluating your best options in technology as they can let you extend your business and grow efficiently like never before.  But how do you manage all that technology that interacts with your customers while still remaining personal?  It is critically important to use technology to your advantage to stay competitive and reach your customers, but it’s never at the core of what makes your customers loyal and customers for life.  So here are some tips on how to strike that balance between technology and personal connections that can really drive business forward:

Just because you posted it on Facebook or Tweeted it, doesn’t mean anybody cares

• The great thing about Facebook is that it can bring people together from across the globe, but that doesn’t mean you can fill your feed with nonsensical articles or things that don’t matter to them.  Use your social media platforms as a chance to tell your story, be real and share what matters.  In the end, we all loved these platforms because of how they connected us as people, so keep that at the core.

We love emails, tweets and websites to help us understand what your business does, but to truly explain “why” we should care, we need to hear it from you

• What does this mean exactly?  It means every opportunity you have to engage with your customer at a face-to-face or human level, you need to take it.  Encourage your staff needs to engage with your customers at every visit and get to know them as much as they can.  As an owner, we love to see you still caring about your customers and the passion that you have that drove you to start this business in the first place.  Use technology to share that directly with them.  Have personal tweets from you, blog articles that you wrote, and letters that you send out.

Some things never change.  The phone and personal letters are still your friend

• While at one point in history the ball point pen and the telephone were cutting edge technology sadly today most people don’t use them enough.  There is a great opportunity here to separate yourself from the competition and engage your customer at a human level that can do more to build loyalty than 1,000 tweets can.  People love to know that you care about them enough to make a call and send a letter.  The message is direct and is guaranteed to arrive.  There is no better way to build a connection than a 1:1 interaction.

Want to learn more about Frontline Operations and how we can build human connections with each of your customers?  Ready to make your business more personal?  Give us a call or reach out to info@frontlineoprations.com